Twitter is one of the biggest social media platforms today. Like almost every other social media giant, it offers numerous marketing opportunities to retails small business. However, marketing your small business or your work from home business on Twitter is a bit trickier than it is on Facebook or Instagram.
In this post, we’ll give you some of the best tips so that you can market your small business well on Twitter and take your business forward. So, without further ado, let’s get started!
1. Goal setting
The success of your Twitter marketing lies in setting the right goals. Without goals, you’d be pretty clueless as to what you should work towards. We recommend setting Specific, Measurable, Attainable, Relevant, and Time-bound (SMART) goals instead of goals that aren’t clearly defined.
Think of each goal as a problem that needs to be solved. Once you set a SMART goal, you’ll automatically come up with ideas to solve the problem and ultimately achieve your goal. Even if you fail to achieve your goal, there will be measurable indicators as to what went wrong.
2. Pay attention to your competitors
We understand that you’d rather focus on your own business, as focusing too much on your competitors may limit your business’ productivity. However, when it comes to social media, you can’t do without taking a look at what your competitors are doing now and then.
When you observe your competitors closely, you’ll begin to understand their respective marketing strengths and weaknesses on Twitter. Once you know where your competitors are faring well and where they’re not, it’s time to craft a strategy that retains their strengths and improves weaknesses.
3. Twitter account auditing
You may develop the most effective marketing strategy for Twitter and yet fail to achieve your goals if your Twitter account isn’t audited. Fortunately, Twitter itself offers you critical data to diagnose the pros and cons of the state of your account.
Open the ‘Analytics’ tab from the top right corner’s drop-down menu on your Twitter account homepage. Once it’s open, you’ll be able to extract information related to your profile clicks, engagement rate, and more. You’ll also find information about your followers on the platform by opening the ‘Audience’ tab.
4. Craft a compelling profile
Your business’ profile needs to look good. The first thing to do for your profile to start looking attractive is to upload high-quality images as your business account’s profile picture and banner. We recommend choosing your business’ logo as its profile picture and being a bit more playful, creative, and colourful with the banner.
You should also refine the other essential elements of your profile such as the website link, description, and location. The Twitter handle selection is also important. If the name you want as your Twitter handle has already been taken, you can add a call-to-action (CTA) element to it. For example, if your company name is ABC and the handle name @ABC has been taken, you can go with something like @ChooseABC.
5. Post conversation-inspiring content
In recent years, both Facebook and Instagram have added marketing features to business profiles that include the options to sell on those platforms. Unfortunately, you can’t yet sell your products directly on Twitter. That’s why it’s essential that the content you post on Twitter inspires conversations with your target audience.
For example, if there’s a burning question that the audience of your business niche is asking, compose posts that answer those questions. The point of this exercise is to engage with your followers, as, without engagement, there’s no point in being on Twitter. You should also ensure that your posts are crisp, concise, and to the point. Twitter only offers you 280 characters per post, which means there’s not much room for beating around the bush.
6. Maintain organic and regular follower engagement
Replying to each and every comment of your followers across all your posts may seem like an arduous task, but trust us, it’s worth it! A lot of businesses nowadays rely on automated solutions for auto-generated responses to customers, but we recommend keeping it organic.
The problem with automated responses is that the responses to two similar questions would be similar too, if not the same. While the biggest businesses get away with these responses, your small business won’t. So, keep all your communications with your followers organic.
7. Incorporate videos and images across your posts
Visually compelling content is an absolute necessity in today’s times, and you can spice up your posts visually by including images and videos. Only relying on text content doesn’t work nowadays, so share images and videos that are relevant to the accompanying post-write-ups.
So, now that you know what to do to excel at Twitter marketing, we wish you and your business venture all the very best! To conclude this post, we’d also like to mention your business also needs financial security and coverage in the form of a business insurance policy. Click here to find out more about small business insurance.
1. Jenn Chenn. November 14, 2018, ‘The ultimate guide to Twitter for small business’, Viewed on May 20th, 2021, https://sproutsocial.com/insights/twitter-for-small-business/
2. Michelle Cyca, May 6, 2020, ‘Twitter Marketing: The Complete Guide for Business’, Viewed on May 20th, 2021, https://blog.hootsuite.com/twitter-marketing/
3. Isabelle Hahn, ‘The Ultimate Guide to Using Twitter for Business in 2021’, Viewed on May 20th, 2021, https://blog.hubspot.com/marketing/twitter-for-business
4. Isabelle Hahn, ‘How to Conduct a Twitter Audit of Your Account in Under 20 Minutes’, Viewed on May 20th, 2021, https://blog.hubspot.com/marketing/twitter-audit-report?_ga=2.185948969.1258325724.1559661011-1451183703.1557949920
5. Briana Morgaine, ‘Twitter Marketing: A Small Business Guide’, Viewed on May 20th, 2021, https://articles.bplans.com/twitter-marketing-small-business-guide/