The past couple of years has brought a lot of stress and misery to ost. The pandemic, the war, Brexit and the recession have all had negative impacts on people’s lives. It has affected people physically, mentally and financially which is why many have now turned to building side hustles so they can make some extra cash. Side hustles are a fantastic ide for when people are struggling, and if you have found one that you enjoy, well get cracking on making this a small business.

The issue with starting a side hustle is you could be great at providing a service or you could have an amazing product, but if you don’t know how to market your side hustle, well nobody will be able to find your product or service online. In this article, we will go through some simple methods of how to market your side hustle.

Video Content Is King

Video content has hit the world by storm for a while now and there is no way of it slowing down anytime soon. It is known that video content gets the most interaction from customers. The great thing about video content is if people respond well to it, you will be able to reach audiences that you may not have first thought of. YouTube and TikTok have billions of views each month, so it is certainly going to be beneficial to show your presence on these platforms.

Video content can be tricky and a long process, but once you have created the perfect video, it will help you to convert viewers into conversions. If your side hustle is affiliate marketing, then video content is going to be your best friend as people will be able to get to know you and your personality. If people like your style or recommendations, they will more than likely purchase more from you in the future. If you are struggling to create video content, there are some amazing design agencies in Liverpool and Birmingham that have some of the best video content creators in the country. If you are struggling with any of your other creative needs then a design agency Leeds can help you to create a website and much more.

PPC Campaigns

PPC campaigns are another great way to get some quick results. PPC ads are simply the ads that you find at the top of search engine results pages (SERPS). PPC has been around for many years and there are multiple platforms where you can learn to generate, create and monitor campaigns.

PPC works extremely well at targeting audiences that are already looking for your product and who are ready to purchase. The biggest problem with PPC is can become extremely expensive pretty quick. This is because you need a larger budget to compete with the bigger companies that have an unlimited budget.

Influencer Marketing Can Help You Sell Better

Influencer marketing has been on the rise for many years now and s now seen as a fully-fledged career. Influencers benefit you in a number of ways, the first is the fact that they can reach audiences that you haven’t personally targeted. The other benefit is that they can encourage interested potential customers to convert into actual customers. Sometimes, people feel nervous purchasing from places that they don’t know, so having an influencer confirm you are legit and you provide a great product or service will benefit you greatly.

Don’t start big too soon though as this can hinder your growth due to coping with orders. Start with influencers that have around 5-10k followers, and then grow accordingly.