This Dutch firm “represents a model new consuming philosophy that’s about using as a substitute of owning,” based on MUD’s website. Consumers pay €7.50 a month for a pair of jeans; after a year, they can return the jeans to Mud, commerce them for a new pair and begin one other year-long lease, or hold them. Another moral fashion firm, Patagonia set up the first multi-seller branded retailer on eBay to facilitate secondhand sales; consumers who take the Common Threads pledge can promote on this retailer and have their gear listed on Patagonia.com’s “Used Gear” section. The stylish comedian knows …