Brands expand creator marketing efforts to drive seasonal campaigns and product launches with influencers as trusted experts.

AI costs quietly reshape principal media deals, forcing advertisers and agencies to renegotiate terms. Learn how the ad industry handles undefined AI pricing.

Omnicom merges Mediahub and Hearts Science to simplify its media agency offerings and achieve strategic goals.

Google introduces new controls for Performance Max campaigns, allowing advertisers to exclude inventory and third-party search partners. Read how this update he

Google softens stance on PMax ad controls, offering media buyers more control over inventory and ad spend than ever before.

Kroger’s new chief prioritizes speed and efficiency to drive growth after acquiring Giant Eagle, shifting from past risks.

Ancient humans likely spoke 10x more languages than today. A new study reveals a 'golden age' of communication during the first millennium before a sharp declin

Watch rare footage of an arctic squid mother tending her eggs in the extreme arctic environment.

Researchers reveal why the hero's journey in The Odyssey still resonates after 2,500 years, helping people find meaning in their own life stories.

US tests anti aging drug regimen for weight loss and obesity treatment in older adults with GLP-1 medication.